Audi Online Purchase & Delivery Tracker

Client

Audi North America

Role

Lead UI Designer

Timeline

18 Months

Live site

Not Available

When we began, clients had to go into a dealership to purchase an Audi.

Our team was able to conceptualize, and execute a brand new experience to conveniently and smoothly purchase an Audi vehicle online in the USA and Canada.

Research lead the way, and gave us important insights on our target audiences.

With constant research and testing done as this project went along we were able to understand our users, empathize with them, and design for them.

Our 2 users are:
- A user looking for convenience.
- A user looking for independence.

Thoughtful user flows and lo-fi wireframes were critical for early feedback and direction.

With the initial user flows built, we began creating lo-fidelity wireframes. This initial phase of exploration lasted a few months as we iterated on feedback, which lead to a solid design that made sense, and the team approved.

UI was built around speed, usability, and professionalism.

Using a freshly built Figma component library (which I helped bring to life), we were able to design an application process that prioritized speed, usability, and a premium Audi feeling.

Motion was also explored and designed for, however to meet deadlines we agreed it would be implemented at a later time.

One of the biggest challenges during this time was having to make adjustments because of recent law changes, but we handled the changes thoughtfully and efficiently.

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Outcomes

Notable Contributions

UI applied screens for mobile, tablet, and desktop.
Provided UX Design input and influence.
Provided Motion Design input and influence.

Key Learnings

Collaboration with developers, and a variety of remote teams across the world.
Collaboration with developers, and a variety of remote teams across the world.
Learned more about best practices and strategy for checkout experiences.

Final Notes

This project was successfully launched on both Audi USA and Canada sites.