Audi Inventory Search Tool

Client

Audi North America

Role

Lead UI Designer

Timeline

6 Months

Live site

Audi USA / Canada

When we began, clients could search for Audi Dealers, but not for specific inventory.

Our team was able to conceptualize and launch a brand new combined dealer/inventory search from the ground up. This was meant to empower users to find their dream Audi, and dealerships with reaching wider audiences.

Research lead the way in defining our target audience, and early insights.

The research never stopped throughout the whole process. It defined who competitors were, taught who the target audience was, created empathy around them, and brought forth a lot of useful insights that heavily influenced this project.

Wireframes were created and improved on with feedback from usability testing, and stakeholders.

We were able to leverage Slack and Google Meet to collaborate on UX, and successfully build out considerate wireframes for key use-cases, as well as some edge cases.

Sometimes we would be on calls for hours, trying to consider possible pain points for users, getting feedback from our team, ensuring for feasibility with developers, and refining everything on Figjam.

UI was built for speed, comprehension, and intuitive search.

Using a freshly built Figma component library (which I helped bring to life), we were able to design an application process that prioritized speed, usability, and user needs in general.

Collaborating with content writers and legal representatives was crucial during this time, so that once it was developed the feature could go live within our set timeframe.

One of the biggest challenges at this point was integrating feedback in the final stretch of time we had left, meeting legal requirements, and ensuring that the UI felt premium yet easy to use.

Outcomes

Notable Contributions

Competitor and initial research.
Product strategy and conceptualization work.
User experience and content input.
Existing page redesigns to implement new feature.
High-fidelity screens for mobile, tablet, and desktop.
Motion design concepts.
Animated prototype and videos.
Deliverance of showcases and presentations to Global Audi teams.

Key Learnings

Collaborating on a crunch timeline.
Collaborating with small and large teams remotely.
Collaborating with developers.
Taking feedback into consideration, and pushing back on decisions.
Finding compromise to meet deadlines and legal requirements.

Final Notes

This project successfully met it's proposed deadline, and was launched December 1st, 2021.

Within 3 months it reached over 224,000 unique visitors.

Ready to collaborate?